Managing customer expectations is a significant chunk of the deal to keep your business afloat and striving. Around 78 percent of customers have reported to bail a transaction or avoided making a purchase because of the poor customer support experience. Yet, if you manage to meet the expectation of your customer, the probability to make a sell to them increases by 60 to 70 percent on average. In general, loyal customers are estimated to be 10 times as worth as first time purchases.